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With its mobile application, Promod offers a new, smoother and more intuitive shopping experience to its users.
Product
Design
Development
13
weeks to start production
2 X
faster shopping journey
50%
increased app transformation rate
Promod, the third French brand specializing in women's clothing, wants to redesign its application to make it more fluid, help it triple its digital turnover in 3 years and increase the number of visits by 500k in 2021.
To meet their expectations, BAM supported Promod in this gradual redesign by developing an application in the Flutter framework in 13 weeks.
To get the application into production quickly, BAM designed an MVP composed of both Flutter screens and webview screens. For the first release, the product research and consultation process has been completely redesigned.
To create synergies between its sales channels, Promod must offer a differentiated but complementary mobile experience. In particular, the wishlist and the QR code allow customers to start their mobile experience and finish it in store.
The BAM design method has been put at the service of Promod's ambition: a responsible offer and a more assertive brand. During the developments, Flutter technology made it possible to offer fluid and modern animations while respecting a short delivery time.
We're very satisfied with BAM's work and the quality of the application. You really helped us to draw out the dependencies, despite the fact that it was very complicated internally on our side. I also appreciate the support you gave us on the backlog and the product, helping us to plan the next steps for our product.
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