THE OBJECTIVE

The car rental market in France is growing rapidly (+50% in 10 years) and increasingly competitive. ADA’s objective? Removing the main obstacle to traditional car rental: the need for physical agencies.

THE SOLUTION

The ADA app allows customers to book cars in self-service and in free-floating. The service is available in 500+ branches in France.  

PROJECT SCOPE

Development

React Native 

Node.js

PostgreSQL

Bridges natifs

Design

User research

Design workshops (UX)

Mockups (UI)

Rebranding (UI)

 

Strategy

Defining Business KPIs

Competitor benchmark

Operational roadmap

Data Analytics

 

Results

0

Bookings on the app

0

+

Agencies on the app

0

%

of ADA bookings done on the app

THE CHALLENGES

ada mise en situation

A PRECISE SERVICE
AVAILABLE EVERYWHERE

To ensure live data accuracy from 10k+ vehicles, the team decided to go for a Kubernetes infrastructure. Enabling the isolation and scaling of the microservice in charge of updating the position and condition of vehicles. A vehicle recovery service must be functional under all network conditions, thus the app is operational offline, thanks to an internal queuing solution for synchronizing asynchronous calls built by our team.
WhatsApp Image 2019-06-13 at 15.47.38-3

FROM POC TO
CONSUMER PRODUCT

ADA, France's leading car rental company, approached BAM in 2017 with the idea of developing a POC (proof of concept) to test and validate the idea of a digital self-service car rental app. 2 years later, the technical and business challenges are met and BAM continues to develop the ADA app, now a consumer app with 65K+ bookings.
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LAUNCHING MOOV'IN PARIS
in 10 weeks

With the success of the app, the challenge for BAM was to create a reusable white label app to expand the range of services available. When ADA launched the Moov'in Paris brand, BAM was able to launch the new app in 10 weeks! Moov'in Paris is a free floating car rental service with 1000+ vehicles in the streets of Paris, filling the gap in the local mobility market since Autolib's departure in 2018!

SELF-SERVICE CAR RENTAL

500+ FREE-FLOATING VEHICLES IN PARIS

DIGITAL BLUETOOTH CAR KEY

REAL TIME DISPLAY OF VEHICLES AVAILABLE

SHARED MAP

Discover the app