Developing a cross-platform CTV application offers a number of advantages. For you, development costs and lead times will be considerably reduced compared to developing several native applications. It also simplifies maintenance and the ongoing deployment of updates. For your users, there will be no noticeable difference in performance or usability between cross-platform and native applications. However, a cross-platform application helps you deliver a consistent user experience and interfaces across different devices and connected TV platforms, reinforcing your brand's positioning and recognition.

Our approach to cross-platform development isn't just about code efficiency - it's about optimizing the user experience. Developing applications for connected TV (CTV) presents unique challenges due to the diverse ecosystem and specialized technical requirements. Recognizing this, we have developed specific solutions for CTV applications, focusing on key aspects such as simplified navigation and clear management of visual focus. These elements are crucial to creating an engaging, easy-to-use interface. We've made these solutions available through open source contributions. You can explore our work by visiting our GitHub here.

Our Lean Engineering approach is the key to meeting tight deadlines without compromising quality. Contrary to popular belief, adopting a Product approach to web and mobile development projects doesn't necessarily delay release dates. We approach each project from a holistic perspective, closely aligning our development approach with your business objectives and user requirements. On the technical side, we employ advanced performance monitoring tools and adopt rigorous automated testing methods. This enables us not only to identify and resolve problems with greater efficiency, but also to optimize the development cycle, guaranteeing rapid delivery and compliance with the highest quality standards.

Post-launch, we focus on strengthening and empowering your technical teams. Our support takes the form of specialized training, covering key areas such as advanced mobile development, continuous integration and deployment (CI/CD), and effective deployment strategies. Integrated into the core of the development process, these courses are designed to equip your developers with the advanced technical skills they need to manage their projects independently and effectively. We also ensure a structured transfer of knowledge so that your teams can take charge of updates and application evolution with competence and confidence.

In addition to the hundreds of mobile applications already developed and deployed, we were able to help a major French TV media player, for whom we redesigned all their applications, including connected TV, external devices (USB sticks and ISP boxes), web and mobile.