86% of American adults have dinner delivered to their home at least once a month (Gloria Food, 2023). And Yelp is determined to help them get there faster and easier. Picture this. You've just come out of a hard day of meetings, your belly is screaming for food. You open your fridge, full of hope... except it's empty. Despair. Your eyes light up: what a great opportunity to order! Except that it's already the third time this week ... A restaurant then? You haven't been for ages. You obviously want something good, but you also want something that's close to home. You open Maps and search for restaurants. Joe's Shanghai looks very good. You open the restaurant's details on Maps to find out its opening hours, except that surprise, you're offered to order from this restaurant directly via Yelp. You click on "Order". Another surprise: the Yelp application, which you haven't even downloaded, opens up, allowing you to order and pay for your meal. In just 2-3 clicks, it's done - you don't even need to create an account! Without realizing it, you've just used your first App Clip.
Apple's App Clips are a feature introduced with iOS 14, allowing users to quickly access a specific part of an app, without having to install it in its entirety on their device. These lighter versions of apps focus on a specific functionality, such as ordering a meal, renting a bike or paying for parking. They are designed to be used on a one-off or occasional basis.
Thanks to their reduced size (between 10 and 50MB), App Clips ensure fast loading and fluid use. They are tightly integrated with Apple services such as Apple Pay, enabling fast, secure transactions and a simplified user experience.
App Clips can be discovered and accessed in a variety of ways, including via QR codes or App Clips codes, NFC tags, links shared via iMessage or Safari. They can even appear in Siri's suggestions based on your location!
When the App Clip is installed, it is also possible for the developer to send notifications to the user within 8 hours without additional authorization - to warn you that it's time to free up your parking space, for example!
App Clips provide an excellent opportunity to highlight the value of your application and encourage users to download it for a more complete experience!
If you want to test the fluidity and speed of an App Clip yourself, you can :
2 precautions before performing the test:
Finally, you can click on this link to watch the magic happen on video, thanks to the Exxon Mobile demo (payment at a petrol pump).
To create an App Clip, you need to add a new App Clip target to your Xcode project. This target shares certain resources with your parent application, such as asset catalogs and Swift files.
Entitlements must be defined to ensure that the App Clip and the parent application communicate securely.
At this stage, you can create and deploy your App Clip. However, it is not yet ready for production.
To enable your App Clip to be invoked from different sources, such as QR codes, NFC tags or Safari application banners, you need to use universal links. To make these links functional, your website needs to provide the right metadata so that Safari can validate the URL and open the correct associated App Clip. You'll need to set up domains associated with your application, by hosting the ++code>apple-app-site-association++/code> file on your server.
Starting with iOS 16.4, you can also invoke your default App Clip Experience from a default link generated by Apple. This link does not require any previous configuration.
To customize the App Clip's user interface and behavior, as well as any associated personalized actions or intentions, you can set up an App Clip experience on App Store Connect.
App Clips can be tested locally using Xcode. A schematic is created when you generate the App Clip target. Use this schematic to create and test your App Clip locally.
However, not all distribution platforms support App Clips. To test your App Clip in an iso-production environment, you need to upload it to TestFlight.
App Clips do, however, come with certain constraints. Here are 3 limitations that could have a significant impact on your plans:
App Clips can be integrated into a Flutter or React Native application and implemented natively. However, it is strongly recommended to share the code between the application and the App Clip to avoid re-implementing all the application logic and user interface in Swift.
The React Native rendering system can be used in an App Clip. In 2021, Shopify experimented with this and summarized it in this article. If you're looking for a detailed article on how to set up an App Clip in React Native, you can check out this Addaptor article.
In short, for this to work, you need to :
And it should work! However, there are a few drawbacks:
The Flutter rendering system can be used in an App Clip, as explained in the official documentation. However, this approach has one major drawback: Flutter dependencies are too heavy. Even an empty App Clip takes around 12 MB, which exceeds the 10 MB limit. More information on this problem can be found here: https: //github.com/flutter/flutter/issues/71098. The new 50MB limit for digital invocations will, however, unblock the situation as iPhone owners migrate to iOS 17.
In short, App Clips have the potential to revolutionize the way we interact with our mobile applications. They enable a faster, smoother and less cluttered user experience by removing the need to download a complete app to accomplish a specific task. Their applications are vast, ranging from ordering meals to booking concert tickets to paying for parking.
However, despite their undeniable potential, App Clips are still not widely used in France. As the technology continues to develop and improve, there's no doubt that their adoption and use will become increasingly commonplace. So now is the perfect time to start exploring the potential of App Clips.